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Internet Marketing

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‘Internet Marketing for Smart People’

Internet marketing is a modern marketing technique in the 21st century. Online internet marketing is a vital part of any retail, affiliate, or network marketing business as there are many ways to benefit from the online world. The main goal of internet marketing is to increase website exposure and traffic to your site. There are many ways in which you can achieve this: organic search engine optimization (SEO) tactics, link building, social networking, article marketing, pay-per-click campaigns (PPC),
Through all of these online marketing tactics, however, the internet offers incredible advantages for businesses and marketers who take advantage of it.


>Targeted Exposure for your Business >  Less Expensive than Traditional Advertising


Reach
: By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries. 
Cost : Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.

Personalization : Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you canmake targeted offers that reflect their interests.

Relationships : The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer.

Social : Internet marketing enables you to take advantage of the growing importance of social media. An article on the Harvard Business School Executive Education website highlighted the link between social networking and online revenue growth. According to the article, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent.


There is so many ways of marketing techniques:

  • SEO (Search Engine Optimization)
  • SMO (Social Media Optimization)
  • PPC ( Pay Per Click)
  • Social Media Marketing
  • Search Engine Marketing
  • Facebook Marketing
  • Yahoo marketing